I recently shared my experience on American Airlines and how the attitude of their employees, made a large difference in the quality of that trip and my attitude. (I know I am working on maintaining control over my attitude). I have also observed how a surly attitude can forever change…
I was reading from the Blog,“Trust Matters” The other day. A line caught my attention. It was one I had heard before and one that holds
value still.“Take care of your customers and competition will take care of itself.”
I work in an industry with 6,000 competitors. We compete on a national, regional and at the local levels. (I should add I have worked with some of the very best in the industry, game changers). Over
the years, I have watched companies react in different …
Every Once and awhile I encounter someone who has a voice that resonates with me. One of those is Charles Green who has a blog The Trusted Advisor. He
recently posted this on Selling from Principle on his blog and I highly encourage you to read it. It is a
refreshing take on sales that professional sales people and business people should listen closely to. He reminds us of the need for a focus on the customer for the customers sake not ours. He …
I am convinced that most of us understand our business and our value proposition well enough that if given the chance we can attract customers when given an opportunity to present. The challenge is
that buyers are getting hundreds of calls a week and hundreds of messages a week trying to sell them something. Additionally, they are busy trying to manage their business. “text-decoration: underline;”>So how do we engage them in a conversation that may uncover an opportunity? It is all in the approach.
There are essentially two ways to approach …
Why do we buy, what we buy from the companies we buy from? Because of Trust! I shop at Whole Foods and I stop at Panera’s for lunch and I buy my suits from John at Men’s Wearhouse, because I trust the experiences there. When people buy from us, they…
I went shopping with Nancy yesterday and as we walked through a large, well-known Department Store at Park Meadows Mall, an incongruity struck me. There were two very well dressed salesmen in the Women’s shoe department looking to help women by shoes. These two men were wearing $1,000 suits and their shoes were worn, scuffed and had obviously not been shined in some time.
They were selling shoes and (forgive the punHow are you polishing your skills? …
