Every Once and awhile I encounter someone who has a voice that resonates with me. One of those is Charles Green who has a blog The Trusted Advisor. He recently posted this on Selling from Principle on his blog and I highly encourage you to read it. It is a refreshing take on sales that professional sales people and business people should listen closely to. He reminds us of the need for a focus on the customer for the customers sake not ours. He reminds us that collaboration, a longer term perspective and transparency all build to the trust the in turn leads to business, and repeat business.