Managing Expectations

Recently I read an Article in the Customer Collective by Kevin Eikenberry that spoke to the idea that as we engage with
customers it is important that we ask the question, “What do you expect?” We often engage with clients and colleagues and we don’t ask what do you expect we make assumptions. And Eikenberry’s
advice was to ask this question early in the buying process so that everyone is on the same page.
Yesterday I was reading Forbes on line and …