More to The Value Proposition

A few weeks back I had a post on the idea of the Value Proposition. A friend suggested that this was a richer vein than a single post.  I got to thinking. Besides the problem you solve, the expertise or technology (secret sauce) that you bring to the equation and the value, which the buyer feels, as that problem is solved; what else goes into the Value Proposition?

Lately for me it has been the how of the delivery. How do I deliver that value? Is it with joy in my heart or am I feeling bothered or …

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The Gift of Listening,

Think back to the person you fell in love with. Do you remember the feeling you had when they listened to every word you said? Do you remember how intently you listened to them unravel their story, so you could get to know them better? take a moment and savor…

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Are Jobs Key to the Recovery?

As I was walking out of the Gym today, I glanced at the TV monitors and the headline read, “Are Jobs Key to the Recovery?”…DUH, Of course, they are key. Part of the reason the market melted down was because Wall Street and the Great Pool of Money was busy doing deals and creating money out of thin air.

A recovery won’t happen until Main Street recovers along with the markets. What that means is real people doing real working making real things and selling them.

When I read of companies like Simmons Mattress who have been bought and sold, seven times …

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