Are We Sharing Value or is it Just Spin?

With all of our tweeting, blogging and updating are we just spinning or are we adding value? (Disclosure I am on Facebook, LinkedIn and Twitter)
As I read the feeds and the updates I notice a trend. There is a lot of one way communication. People and organization are telling me things not necessarily engaging me. That leads me to wonder
where this will go.
One of the first rules of selling is let’s not “Show up and Throw Up. ” That is, we don’t want to sit down …