The Craft
I came across an article today that I have been carrying around for a couple months. It is a review of two books on selling. The article is Titled, Selling Ice To Eskimos; April 17, 2012, The
Economist.
The writer points out (correctly) that, the profession of sales is changing. The old days of visiting with the sales executive for industry news and product information have been replaced. The
Internet is now a major conduit of information. I can learn about features and benefits online (if the firm has decided to tell me …
