Can we leverage design to improve business services?

Fast Company Magazine recently issued its Design Issue. I love this it
is full of useful gadgets. I also like the idea of design. How can I
make the customers experience with my organization better?
- – OXO Kitchen tools have large black rubberized handles to make them
- easier to grasp.
- – Apple famously has produced an elegant interface with their iproducts.
- – The Dyson Vacuum cleaner maintaining it’s suction.