Marketers over the last few years seem to have rediscovered the value of word of mouth in terms of generating long-term profitable business
relationships. As is often the case when we discover something good we over do it by going too far.
I recently joined Twitter. For those of you unfamiliar with this, it is a micro blogging site limited to 140 characters. I decided I needed to dive into social networking so I don’t get left behind.
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I have recently begun working with an organization where much of the communication is conducted via email. People are expected to be on, and connected. As I look around this is increasingly a
challenge. Many of us have multiple accounts where we interact with the world electronically; Facebook, Twitter, MySpace, Linked In, company email, private email, and that is just scratching the
surface of how many get and share information.
I have a colleague that likes to have his smart phone ring when he gets an email, while he is with his colleagues …
Iver the last few days I have had several conversations with people, remembering when we had to look for a pay phone to make a call. And how if we needed a computer we had to go into a special room
to share one. Today many of us have two cell phone, a desktop and a laptop and perhaps a notebook. This video from TED talks that was shared with me by Dr. Mercola shows that TODAY…RIGHT NOW! we can compute, take pictures and make a phone
call with the palm of our hands. You …
Everybody Wins,The following is a true story. And it demonstrates how everyone can win when you do the right thing; even competitors in the same game. I am inspired by two things out this film. One the story and two that the story is getting play on the web. It…
I recently shared my experience on American Airlines and how the attitude of their employees, made a large difference in the quality of that trip and my attitude. (I know I am working on maintaining control over my attitude). I have also observed how a surly attitude can forever change…
I was reading from the Blog,“Trust Matters” The other day. A line caught my attention. It was one I had heard before and one that holds
value still.“Take care of your customers and competition will take care of itself.”
I work in an industry with 6,000 competitors. We compete on a national, regional and at the local levels. (I should add I have worked with some of the very best in the industry, game changers). Over
the years, I have watched companies react in different …
