I mean do you care about your customer. I know many of you are all nodding your head vigorously. (I know I am). The question then is…do you show it? If so how?
Four months ago I started seeing a new Chiropractor. I like his work but what struck me last week was that I have not heard from my previous Dr. I was a twice a month client/patient. So now he is
out four months of revenue and he has no idea why? He may not even know I am gone.
I have seen a couple of very interesting posts this week that struck me in the way that the companies went out of their way to make things right for their clients. These kinds of heroic tales always
inspire me. And yet there is the other side that says that customers don’t need heroics they really are quite satisfied with capable and competent service. So which is it? Let me quote my friend
Linda Farrar, “it depends.”
The first article I read was in Bloomberg Business Week, …
I visited Mom over the weekend for Mothers day. She has had a lot of medical appointments over the last few months and my Dad and I were talking about some of the more memorable experiences.
One was coming out of the orthopedic center in a snow storm and the young nurse that wheeled Mom out to the car and helped her into the car struck a nerve with my Dad when she hugged him as they
completed the task of getting Mom into the car.
A hug; …