I mean do you care about your customer. I know many of you are all nodding your head vigorously. (I know I am). The question then is…do you show it? If so how?
Four months ago I started seeing a new Chiropractor. I like his work but what struck me last week was that I have not heard from my previous Dr. I was a twice a month client/patient. So now he is
out four months of revenue and he has no idea why? He may not even know I am gone.
I recently celebrated a birthday. And in my email on my specific birthday I received an email from Marriott promoting a birthday gift. When I opened it they had credited me with a night towards my
“Elite” status. Not a big thing, I like staying at Marriott’s and it wasn’t expensive for them. But what it showed was that they valued me as a customer; to the point where they were willing to send
me something of value for my birthday.
Do you think I will look to Marriott for my next travel? …
I was having a conversation with a colleague the other day. He was telling me about how they had switched suppliers of outsourced customer service. And then he
shared the frustration.
With his old supplier, when he received a customer complaint they would play a recording of the call. In some cases the call would be fine. In others my friend would suggest that the rep get some
re-training. When completed they supplier would call to say the rep is coming back …
I have seen a couple of very interesting posts this week that struck me in the way that the companies went out of their way to make things right for their clients. These kinds of heroic tales always
inspire me. And yet there is the other side that says that customers don’t need heroics they really are quite satisfied with capable and competent service. So which is it? Let me quote my friend
Linda Farrar, “it depends.”
The first article I read was in Bloomberg Business Week, …
I belong to a number of groups on LinkedIn. It is a useful way to stay connected with some of the conversations in the marketplace and my areas of interest. Today I took a survey sponsored by
Business Roundtable, Institute for Corporate Ethics conducted by the Catholic University of America. Here is a link to the survey tinyurl.com/3knmr5e
I had my awareness raised in how I make decisions about trust and economics through the process of taking the survey. What I found was that Integrity mattered a lot to me. …
I was in a workshop last week with several hospital Admitting managers and professionals. The discussion was on how we hire the perfect individual for the admitting area. One member of our group said they have to have innate customer service mentality, you cannot train for it. My response was really? I
tried to explore this with the group and they did not want to see any other point of view.