Is This How You Earn Trust?

Recently my mother in law accepted an update from a software company who will remain unnamed. But they link their name to a cup of Joe. Wink..Wink.

As a result of this update she had also taken on a new task bar that she was unfamiliar with and that she did not want. You see this software company whose name rhymes with lava had already checked
the “opt in” box so that my mother in law would have to “opt out” versus “opt in” to receive the tool bar.

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The Chicken and the Pig at Breakfast a Story of Commitment

If you are like me at some point in your life – perhaps several; you’ve heard a boss or a coach give the commitment speech. You know the one where they say, “Are you committed? Are you really?” (Imagine loud voice, passion and excitement in the voice here) “Let’s look…

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Whole Foods Gets It

When I encounter a business that demonstrates delivery of their goods or services in an elegant manner I like to acknowledge that they “get” it. Recently, Whole Foods did this. As many of you know, merchants are pushing more and more of their coupons on line. There are a number…

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